Your website can be one of your best tools to build your brand and sell your products. But your website is only really useful if you can get users to visit it and spend time looking at your different pages. As you think about driving more traffic to your site, there are so many angles you can approach it from. Try out some of these ideas and see how they go for you.
Promote Pages on Social Media
Using social media to promote your website is a great way to drive more traffic to your site. Promoting your website can take a variety of different approaches. Embrace the different tools that are unique to each platform that allow you to redirect traffic.
You can use things like buttons on your Instagram posts so that when users view your posts, they can click on the website right there and redirect to that website content.
Local SEO
Local SEO marketing increases website visibility and optimizes it for search engines. Building local SEO takes some different strategies than other more general SEO approaches. For starters, you’ll want to focus more on your Google business page in order to improve your SEO.
Make sure you have all the important information listed on the page including your website, phone number, and address. Then, work to get more reviews from customers. As you get more positive reviews, Google will boost your company as a result for relevant locally-related searches which in turn affects your overall SEO.
Produce More Content
If you want to get more users to your page, one of the guiding principles that you should adopt across your marketing endeavors is the principle of producing more content. You may have really quality blog articles, you may have entertaining Reels on your Instagram, but if you don’t post regularly, viewers are likely to lose interest and forget to come back to see the content you post days later. Figure out a comprehensive posting calendar across your different platforms to ensure that you have consistent new content coming in.
As you figure out how to drive more traffic to your site, make sure to measure the effects of the different strategies you implement. You might be surprised by which strategies seem to work the best. But without keeping careful metrics you won’t be able to know which approaches are the best for your company.
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