CT Web Design Shop Launches EDDM Postcard Advertising Service for Upstate South Carolina Businesses

GREENVILLE, S.C., June 16, 2026 — CT Web Design Shop Inc., an Upstate South Carolina web design and digital marketing agency with more than 20 years of experience, today announced the launch of a new Every Door Direct Mail (EDDM) and postcard advertising service. The offering allows local businesses to design, print, and mail full-color postcards to every home and business on targeted USPS mail routes, without needing a mailing list.

The new service is available to businesses throughout the Upstate SC region, including Greenville, Spartanburg, Anderson, Greer, Simpsonville, Mauldin, Taylors, Easley, Fountain Inn, Travelers Rest, and Clemson.

What Is EDDM?

EDDM is a USPS program that lets businesses saturate specific mail carrier routes at a lower postage rate than standard first-class mail. CT Web Design Shop is now managing the full campaign workflow for clients, from postcard design through USPS submission and mail drop. The agency's service includes QR code integration for campaign tracking, connecting print campaigns to digital analytics so clients can measure response rates and foot traffic.

Why Print and Digital Together

"A lot of the businesses I work with have a great website but still need to reach customers who are not searching online yet," said Clifton Canady, founder of CT Web Design Shop Inc. "Direct mail and digital work well together. When someone gets a postcard and then searches the company online, those two touchpoints together tend to move people a lot faster than either one alone."

Canady noted that combining a trackable postcard with a professional web presence gives local businesses a complete marketing loop from the first impression to the conversion. The EDDM service is designed to work alongside a client's existing website, not as a standalone channel.

Who the Service Is For

CT Web Design Shop's EDDM postcard service is well suited for Upstate SC businesses that serve a defined geographic area and want to reach potential customers in specific neighborhoods. Industries that benefit most from EDDM campaigns include:

• Restaurants and food service
• Home service contractors (HVAC, plumbing, roofing, landscaping)
• Medical and dental practices
• Retail stores with a local customer base
• Real estate agents and mortgage brokers
• Gyms, salons, and personal service businesses

"With EDDM, you can target specific neighborhoods without buying a mailing list. If you know your best customers live in a certain zip code or subdivision, you can put a postcard in every mailbox there. That kind of reach at that price point used to be out of reach for a lot of small businesses." Clifton Canady, Founder, CT Web Design Shop Inc.

Full-Service Campaign Management

CT Web Design Shop handles the complete EDDM workflow, including route selection by neighborhood, postcard design, print coordination, USPS submission, and QR code tracking setup. Clients receive a single point of contact for the entire campaign rather than coordinating between a designer, a printer, and the post office separately.

More information about the EDDM postcard advertising service is available at ctwebdesignshop.com/services/postcard-ads. A resource guide to running EDDM campaigns in the Greenville area has also been published at ctwebdesignshop.com/blog/eddm-greenville-sc-guide.

About CT Web Design Shop Inc.

CT Web Design Shop Inc. is a full-service web design and digital marketing agency based in Upstate South Carolina. Founded by Clifton Canady with more than 20 years of experience in web design and marketing, the agency serves local businesses across Greenville, Spartanburg, Anderson, and surrounding communities. Services include web design, WordPress development, search engine optimization, e-commerce, branding, social media, and EDDM direct mail advertising. For more information, visit ctwebdesignshop.com.