23Anyone who’s spent any time at all involved in just about any aspect of business knows that paying customers are the ones who really pay the bills. Customer acquisition is a constant, ongoing process, and lead generation is a critical part of that. Generating leads doesn’t just happen on its own though. It requires deliberate thought and strategy. Your Customer Profile The best marketing strategies rely on having a solid understanding of who the message

18When many businesses closed their doors during the COVID quarantines of 2020, people were worried that many businesses would fail. However, most of the businesses that were able to sell their products online and grow their audience through social media managed to stay afloat. This time taught the world about the power of social media and how it can grow and sustain businesses. If you wonder why you should use social media in your business,